We are proud to share that Ranchers Premium Smokehouse Sausage is now available in nearly 4000 Walmart stores across the United States. This expansion brings our authentic, hickory smoked flavor to even more homes.
As Roland Dickey Jr, CEO of Wycliff Douglas Provisions, shared, this milestone reflects the power of our smokehouse heritage and the opportunity to share our love of true Texas barbecue with a broader audience.
Since its 2024 launch, Ranchers has quickly become one of the fastest growing smoked sausage brands in America, and this new level of distribution moves the brand closer to full national availability.
Congratulations to our entire team for turning tradition, quality and passion into real world growth.
One year ago, we fired up a bold new chapter in retail with the launch of our Premium Sausage and the results have been nothing short of smokin’.
Launched in Walmart stores during Summer 2024 with just three mouthwatering SKUs – Brisket Burnt Ends, Philly Cheesesteak, and Mac and Cheese – Rancher’s Premium has since exploded onto shelves nationwide. The brand now proudly sits in 4,353 Walmart locations, 150 Lowe’s Markets through Affiliated Food Stores, and more than 400 Grocery Outlet stores, reaching barbecue lovers coast to coast.
“Our goal was to bring authentic, Texas-style barbecue to grocery aisles and America showed up hungry,” said Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurant Inc.-Rancher's Premium “Rancher’s Premium started strong, and thanks to our incredible team and loyal fans, it’s now one of the fastest-growing barbecue sausage brands in the country.”
In just one year, Rancher’s Premium has racked up major wins:
Named #1 Innovative Brand in Walmart’s 2025 category review:
Brisket Burnt Ends crowned #1 Most Innovative SKU
11% growth in Walmart shelf penetration
Launched a new fan-favorite SKU: Bacon Cheddar, replacing Mac and Cheese
Partnered with five national influencers to spark organic buzz and customer love
“What excites me most is the energy behind the brand,” said Roland Dickey, Jr., CEO of Dickey’s Capital Group. “We’ve captured hearts – and taste buds – by staying true to our roots and delivering big, bold flavors that stand out. Rancher’s Premium is just getting warmed up.”
Behind the scenes, the retail team continues to push innovation, flavor development, and strategic partnerships to ensure the brand remains a standout on shelves and in shopping carts.
“We’ve built something special, and consumers can feel it,” added Shayla Bell, VP of Purchasing and Retail. “Our rapid expansion and customer response show that there’s an appetite for high-quality, smoked sausage done right. And trust me, we’ve got even more exciting flavors and formats on the way.”
As Rancher’s Premium heads into year two, we are doubling down on retail innovation, deeper grocery partnerships, and nationwide marketing campaigns designed to keep the brand top of mind – and top of cart.
About Rancher’s Premium
Launched in the spring of 2024 by Dickey’s Barbecue, Rancher’s Premium Smokehouse Sausage has quickly established itself as a top choice for those seeking authentic, high-quality smoked meats. Crafted using traditional methods, our sausages offer a rich, smoky flavor that pays homage to the time-honored art of sausage making. Made from the finest cuts of meat and seasoned with a carefully curated blend of spices, Rancher’s Premium provides an unparalleled taste experience. Whether grilled, pan-fried, or added to your favorite recipes, our sausages promise a burst of flavor that embodies true craftsmanship.
Rancher's is proud to announce the expansion of its acclaimed Smokehouse Sausage line in Walmart stores across the country. With an 11% increase in store count, more customers than ever will now have access to Texas-crafted smoked sausages that deliver authentic, bold flavor in every bite.
Leading the expansion are three fan-favorites:
Rancher’s Brisket Burnt Ends Sausage
Rancher’s Bacon Cheddar Sausage
Rancher’s Philly Cheese Steak Sausage
Handcrafted using time-honored methods, Rancher’s Premium sausages are made from the finest cuts of meat and seasoned with a signature blend of spices. The result is a rich, smoky flavor rooted in the heritage of true Texas barbecue.
“Our Walmart expansion is a direct response to growing demand,” said Shayla Bell, VP of Purchasing and Retail for Dickey’s Barbecue Restaurants, Inc. “People are craving real, honest-to-goodness smoked meats and Rancher’s delivers just that. Whether you grill them up for game day or slice them into your favorite dish, these sausages bring that Texas barbecue spirit home.”
Since its launch in Spring 2024, Rancher’s Premium Smokehouse Sausage has quickly carved out its place as a go-to for high-quality, protein-rich smoked sausage options that never compromise on craftsmanship.
“Rancher’s Premium is a natural extension of our brand’s core promise – real, pit-smoked flavor made with care and tradition,” said Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc.“It reflects everything our guests love about Dickey’s in a convenient, high-quality product they can bring into their kitchens. We’re proud to see it thrive at retail and especially proud to grow our presence with Walmart.”
Consumers today are looking for more than just convenience. They’re looking for integrity in the products they bring home. Rancher’s Premium answers that call with bold, satisfying flavor and a standard of excellence that sets it apart in the sausage category. The brand’s strong performance and customer feedback have made it a standout at Walmart and beyond.
“This is more than product placement. It’s a passion project,” said Roland Dickey, Jr., CEO of Dickey’s Capital Group. “Every bite of Rancher’s Premium tells a story of tradition, quality and the Texas pride we pour into everything we do. We’re honored to see this brand grow alongside Walmart and bring premium barbecue-inspired sausage to more families across the country.”
As consumers increasingly seek out convenient, authentic protein options, Rancher’s Premium is meeting the moment with a product line that reflects Texas values, flavor and quality.
About Rancher’s Premium
Launched in the spring of 2024 by Dickey’s Barbecue, Rancher’s Premium Smokehouse Sausage has quickly established itself as a top choice for those seeking authentic, high-quality smoked meats. Crafted using traditional methods, our sausages offer a rich, smoky flavor that pays homage to the time-honored art of sausage making.
Made from the finest cuts of meat and seasoned with a carefully curated blend of spices, Rancher’s Premium provides an unparalleled taste experience. Whether grilled, pan-fried, or added to your favorite recipes, our sausages promise a burst of flavor that embodies true craftsmanship.
Rancher's Premium Sausages are now available in Grocery Outlet stores nationwide. Starting this March, consumers can find Rancher's Bacon Cheddar, Brisket Burnt Ends, and Philly Cheesesteak, all distributed from centers in Modesto, California; Ontario, California; Mountainville, Pennsylvania; and Tacoma, Washington.
This significant expansion into over 400 Grocery Outlet locations underscores the company’s commitment to delivering high-quality products to a broader audience. “We are thrilled to bring our signature flavors to Grocery Outlet, making premium quality accessible to a wider audience,” said Shayla Partusch, VP of Purchasing and Retail at Rancher's Premium.
Laura Rea Dickey, CEO of Dickey's BBQ-Rancher's Premium, emphasized the milestone, noting, “The addition of our premium sausages to Grocery Outlet stores represents an exciting chapter for our brand. Our customers have long enjoyed our authentic, time-honored recipes, and now they can experience these flavors with even greater convenience.”
The collaboration not only broadens the distribution network but also highlights the company’s ongoing pursuit of innovation. “Expanding our distribution network to over 400 locations is a testament to the hard work of our teams and our dedication to supporting communities with high-quality, affordable products. We are confident that consumers will appreciate the rich, distinctive taste of our offerings,” added Roland Dickey, Jr., CEO of Dickey's Capital Group.
With products set to hit store shelves this March, we are poised to enhance the dining experience for sausage enthusiasts across the nation, combining tradition with accessibility in a way that only we can deliver.
About Rancher’s Premium
Launched in the spring of 2024 by Dickey’s Barbecue, Rancher’s Premium Smokehouse Sausage has quickly established itself as a top choice for those seeking authentic, high-quality smoked meats. Crafted using traditional methods, our sausages offer a rich, smoky flavor that pays homage to the time-honored art of sausage making.
Made from the finest cuts of meat and seasoned with a carefully curated blend of spices, Rancher’s Premium provides an unparalleled taste experience. Whether grilled, pan-fried, or added to your favorite recipes, our sausages promise a burst of flavor that embodies true craftsmanship.
Barbecue lovers can win big by showcasing their brisket creativity in celebration of National Brisket Day on May 28
May is National Barbecue Month, and we are bringing a flavorful new campaign: the Rancher’s National Brisket Day Photo Challenge, launching just in time for National Brisket Day on May 28, 2025.
In partnership with Rancher’s Premium, Dickey’s invites fans across the country to show off their grilling skills and love for bold Texas-style barbecue — especially the star of the season: Rancher’s Premium Brisket Burnt Ends Sausage.
“This is more than a celebration — it’s a call to barbecue lovers everywhere,” said Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc. “We’re excited to see how folks get creative and bring their passion for brisket to life through this fun challenge.”
How to Enter the #BurntEndsBash Photo Challenge:
Take a Photo – Snap a sizzling photo of Rancher’s Premium Brisket Burnt Ends Sausage in action — grilling, plating, slicing, or savoring that first juicy bite.
Post It – Share your photo on Instagram or Facebook.
Tag & Hashtag – Tag @RanchersPremium and use #BurntEndsBash and #NationalBrisketDay.
Bonus Points:
Get creative with sides, buns, or bold brisket-themed plating.
Show your "smoke game" if you’re firing up the grill.
Include family, friends, or even pets if you’re hosting a backyard barbecue bash.
Prize:
The best photo wins exclusive Rancher’s Premium Grilling Merch — and a full month’s supply of Brisket Burnt Ends Sausage.
“We created our retail line to bring restaurant-quality barbecue to home kitchens and grills,” said Roland Dickey, Jr., CEO of Dickey’s Capital Group. “This challenge is a great way for people to celebrate the art of barbecue and the flavor of our brisket sausage.”
Dickey’s award-winning retail products, including smoked sausages, St. Louis-style ribs, and signature sauces and rubs, are available in major retailers such as Walmart, Kroger, and Grocery Outlet — just in time for your National Barbecue Month celebration.
“Barbecue is all about flavor, family, and fun,” added Shayla Partusch, Vice President of Purchasing and Retail at Dickey’s Barbecue Restaurants, Inc. “This photo challenge brings all of that together — plus, who wouldn’t want a month’s supply of our fan-favorite brisket sausage?”
For full challenge details, prize info, and official rules, visit: www.rancherspremium.com/brisket-photo-challenge
Celebrate National Barbecue Month the right way — with big flavor, burnt ends, and bold creativity from Dickey’s Barbecue Pit and Rancher’s Premium.
Rancher's is excited to announce the launch of their Smokehouse Bacon Cheddar Sausage, now available in Walmart stores nationwide and online at www.rancherspremium.com. Crafted by Chef Matt Burton, vice president of culinary and R&D at Rancher's, this new product combines the rich flavors of smoky bacon and sharp cheddar cheese, making it the perfect addition to any breakfast or dinner.
Chef Matt Burton’s passion for creating unforgettable flavors shines through in the Bacon Cheddar Sausage. Known for his culinary expertise and commitment to quality, Chef Matt has crafted a sausage that balances the savory smokiness of bacon with the creamy, bold taste of cheddar cheese. “This sausage was created with the intent to deliver both comfort and excitement in every bite,” Burton said. “It’s a product I’m truly proud of, and I can’t wait for our customers to enjoy it.”
Bringing this delicious new product to Walmart stores wouldn’t have been possible without the tireless effort of Derek Howerton, director of retail sales at Dickey’s. Howerton has worked diligently to ensure that the Rancher’s Premium Bacon Cheddar Sausage is available to sausage lovers everywhere. “It’s incredibly rewarding to see a product that we’ve poured so much effort into finally hit the shelves of Walmart,” Howerton said. “This is a huge milestone for our team, and we are thrilled that customers can now enjoy this premium offering at their convenience.”
Roland Dickey Jr., CEO of Dickey’s Capital Group, shared his excitement for the new product: “At Dickey’s-Rancher's, we’re always striving to create the best flavors and experiences for our customers. The Rancher’s Premium Bacon Cheddar Sausage is the perfect example of that commitment — crafted by Chef Matt, brought to life by Derek’s hard work, and now available for our fans across the country.”
Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc.-Rancher's Premium, added, “Our mission has always been to serve the highest quality products to our customers, and the Rancher’s Premium Bacon Cheddar Sausage is no exception. It’s an exciting new chapter for us, and we’re thrilled to offer this delicious addition to the Dickey’s family.”
To help customers get the most out of their new Bacon Cheddar Sausage, Rancher’s Premium has curated a collection of mouthwatering recipes on their website. Whether you’re looking to elevate your breakfast with a sausage and egg skillet or create a savory dinner option, the recipes offer plenty of ways to enjoy this new product.
Rancher’s Premium Bacon Cheddar Sausage is now available at Walmart stores nationwide and online at www.rancherspremium.com. You can also purchase it directly from Walmart at Walmart.com.
About Rancher’s Premium
Launched in the spring of 2024 by Dickey’s Barbecue, Rancher’s Premium Smokehouse Sausage has quickly established itself as a top choice for those seeking authentic, high-quality smoked meats. Crafted using traditional methods, our sausages offer a rich, smoky flavor that pays homage to the time-honored art of sausage making.
Made from the finest cuts of meat and seasoned with a carefully curated blend of spices, Rancher’s Premium provides an unparalleled taste experience. Whether grilled, pan-fried, or added to your favorite recipes, our sausages promise a burst of flavor that embodies true craftsmanship.
Dickey’s Barbecue Pit has launched their latest craft sausage creation for barbecue lovers across the country and it’s a big hit!
As of May 2024, the Texas-style barbecue brand is treating backyard grill masters to their most recent offering, the new Rancher's Premium Smokehouse Sausage. This mouthwatering sausage has quickly established itself as a top choice for grill masters seeking authentic, high-quality smoked meats. Rancher’s sausages are made using traditional methods, ensuring a smoky flavor honoring the historic brand’s reputation of top-of-the-line products. Made from the finest cuts of meat and seasoned with a carefully curated blend of spices, Rancher's Premium flavors include Brisket Burnt Ends, Philly Cheese Steak, and Max & Cheese. Whether grilled, pan-fried, or added to your favorite recipes, these sausages promise a burst of flavor that embodies the art of great barbecue.
“At Dickey’s, we’re always willing to evolve, while continuing to ensure we serve guests the highest quality BBQ when they want, where they want, how they want,” said Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc. “This is a natural step for us to expand in the retail market with our unique Rancher’s Premium Sausage offerings at Walmart.”
Since the release of Rancher’s Premium Sausage, Dickey’s Barbecue Pit has been named the #1 Innovative Brand in Walmart Stores, as well as the Brisket Burnt Ends Sausage claiming the title of #1 Innovative SKU in Walmart stores.
“Rancher’s Premium sausages are made with the best of Dickey’s competition-quality craftsmanship, packing 82 years of experience in for barbecue lovers at a great value,” said Roland Dickey, Jr., CEO of Dicky’s Capital Group. “We’re thrilled to continue successfully partnering with Walmart and bringing this new premium offering to grocery aisles.”
To order Dickey’s Rancher’s Premium Smokehouse Sausage online you can visit the website at Rancher's Premium Smokehouse (rancherspremium.com) or you can purchase directly from Walmart at rancher's premium smokehouse pork and beef sausage - Walmart.com.
To learn more, follow Dickey’s Barbecue Pit on Facebook, Instagram and Twitter. Download the Dickey’s Barbecue Pit app from the Apple App Store or Google Play.
About Dickey’s Barbecue Restaurants, Inc.
Dickey's Barbecue Restaurants, Inc., the world’s largest barbecue concept, was founded in 1941 by the Dickey family. For the past 80 years, Dickey’s Barbecue Pit has served millions of guests in 44 states Legit. Texas. Barbecue. ™ At Dickey’s, all our barbecued meats are smoked onsite in a hickory wood burning pit. Dickey’s proudly believes there’s no shortcut to true barbecue and it’s why our name isn’t BBQ. Dickey’s is led by both Roland Dickey, Jr., CEO, Dickey’s Capital Group, who has had a large hand in the brand’s international expansion into 8 countries, as well as the opening of their USDA Certified manufacturing and distribution plant, and his wife, Laura Rea Dickey, CEO, Dickey’s Barbecue Pit, Inc. The Dallas-based, family-run barbecue franchise offers eight slow-smoked meats and 12 wholesome sides with 'No B.S. (Bad Stuff)' included. Dickey’s Barbecue has over 500 locations across the United States and eight other countries.
Dickey’s was named to Newsweek’s 2022 America’s Favorite Restaurant Chains list, Nation’s Restaurant News 2024 list for ‘Fast-casual restaurant brands that scored the highest for ‘value’, and USA Today 2021 readers’ choice awards. Dickey’s has finished in the Top 20 of the Fast Casual’s “Top 100 Movers and Shakers” four out of the past five years. The barbecue brand has been named a Top 500 Franchise by Entrepreneur and named to Hospitality Technology’s Industry Heroes list. Led by CEO Laura Rea Dickey, who was recently named to D Magazines Top 500 CEO’s in 2023, was named among the country’s 50 most influential women in foodservice in Nation’s Restaurant News, was recognized by Fast Casual’s Top 100 Movers and Shakers list and honored by Dallas Business Journal. Dickey's Barbecue Pit has also been recognized by Fox News, Forbes Magazine, Franchise Times, The Dallas Morning News, The Wall Street Journal, People Magazine and QSR Magazine. Dickey’s Barbecue is part of Dickey’s Restaurant Brands which has more than 700 restaurants nationwide including brands Wing Boss, Trailer Birds, Big Deal Burger and bbqathome.com. DRB is led by CEO Roland Dickey Jr. For more information, visit www.dickeys.com.
