Barbecue lovers can win big by showcasing their brisket creativity in celebration of National Brisket Day on May 28

May is National Barbecue Month, and we are bringing a flavorful new campaign: the Rancher’s National Brisket Day Photo Challenge, launching just in time for National Brisket Day on May 28, 2025.
In partnership with Rancher’s Premium, Dickey’s invites fans across the country to show off their grilling skills and love for bold Texas-style barbecue — especially the star of the season: Rancher’s Premium Brisket Burnt Ends Sausage.
“This is more than a celebration — it’s a call to barbecue lovers everywhere,” said Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc. “We’re excited to see how folks get creative and bring their passion for brisket to life through this fun challenge.”
How to Enter the #BurntEndsBash Photo Challenge:
Take a Photo – Snap a sizzling photo of Rancher’s Premium Brisket Burnt Ends Sausage in action — grilling, plating, slicing, or savoring that first juicy bite.
Post It – Share your photo on Instagram or Facebook.
Tag & Hashtag – Tag @RanchersPremium and use #BurntEndsBash and #NationalBrisketDay.
Bonus Points:
Get creative with sides, buns, or bold brisket-themed plating.
Show your "smoke game" if you’re firing up the grill.
Include family, friends, or even pets if you’re hosting a backyard barbecue bash.
Prize:
The best photo wins exclusive Rancher’s Premium Grilling Merch — and a full month’s supply of Brisket Burnt Ends Sausage.
“We created our retail line to bring restaurant-quality barbecue to home kitchens and grills,” said Roland Dickey, Jr., CEO of Dickey’s Capital Group. “This challenge is a great way for people to celebrate the art of barbecue and the flavor of our brisket sausage.”
Dickey’s award-winning retail products, including smoked sausages, St. Louis-style ribs, and signature sauces and rubs, are available in major retailers such as Walmart, Kroger, and Grocery Outlet — just in time for your National Barbecue Month celebration.
“Barbecue is all about flavor, family, and fun,” added Shayla Partusch, Vice President of Purchasing and Retail at Dickey’s Barbecue Restaurants, Inc. “This photo challenge brings all of that together — plus, who wouldn’t want a month’s supply of our fan-favorite brisket sausage?”
For full challenge details, prize info, and official rules, visit: www.rancherspremium.com/brisket-photo-challenge
Celebrate National Barbecue Month the right way — with big flavor, burnt ends, and bold creativity from Dickey’s Barbecue Pit and Rancher’s Premium.