Rancher's is proud to announce the expansion of its acclaimed Smokehouse Sausage line in Walmart stores across the country. With an 11% increase in store count, more customers than ever will now have access to Texas-crafted smoked sausages that deliver authentic, bold flavor in every bite.
Leading the expansion are three fan-favorites:
Rancher’s Brisket Burnt Ends Sausage
Rancher’s Bacon Cheddar Sausage
Rancher’s Philly Cheese Steak Sausage
Handcrafted using time-honored methods, Rancher’s Premium sausages are made from the finest cuts of meat and seasoned with a signature blend of spices. The result is a rich, smoky flavor rooted in the heritage of true Texas barbecue.
“Our Walmart expansion is a direct response to growing demand,” said Shayla Bell, VP of Purchasing and Retail for Dickey’s Barbecue Restaurants, Inc. “People are craving real, honest-to-goodness smoked meats and Rancher’s delivers just that. Whether you grill them up for game day or slice them into your favorite dish, these sausages bring that Texas barbecue spirit home.”
Since its launch in Spring 2024, Rancher’s Premium Smokehouse Sausage has quickly carved out its place as a go-to for high-quality, protein-rich smoked sausage options that never compromise on craftsmanship.
“Rancher’s Premium is a natural extension of our brand’s core promise – real, pit-smoked flavor made with care and tradition,” said Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc.“It reflects everything our guests love about Dickey’s in a convenient, high-quality product they can bring into their kitchens. We’re proud to see it thrive at retail and especially proud to grow our presence with Walmart.”
Consumers today are looking for more than just convenience. They’re looking for integrity in the products they bring home. Rancher’s Premium answers that call with bold, satisfying flavor and a standard of excellence that sets it apart in the sausage category. The brand’s strong performance and customer feedback have made it a standout at Walmart and beyond.
“This is more than product placement. It’s a passion project,” said Roland Dickey, Jr., CEO of Dickey’s Capital Group. “Every bite of Rancher’s Premium tells a story of tradition, quality and the Texas pride we pour into everything we do. We’re honored to see this brand grow alongside Walmart and bring premium barbecue-inspired sausage to more families across the country.”
As consumers increasingly seek out convenient, authentic protein options, Rancher’s Premium is meeting the moment with a product line that reflects Texas values, flavor and quality.
About Rancher’s Premium
Launched in the spring of 2024 by Dickey’s Barbecue, Rancher’s Premium Smokehouse Sausage has quickly established itself as a top choice for those seeking authentic, high-quality smoked meats. Crafted using traditional methods, our sausages offer a rich, smoky flavor that pays homage to the time-honored art of sausage making.
Made from the finest cuts of meat and seasoned with a carefully curated blend of spices, Rancher’s Premium provides an unparalleled taste experience. Whether grilled, pan-fried, or added to your favorite recipes, our sausages promise a burst of flavor that embodies true craftsmanship.